A Name Mark is a logo that visually represents the name of the company. The company name may seem to be arbitrary to what the company sells or produces. But, the Name Mark focuses on the Name as the source of inspiration for the logo.
For an example, look to the Thoroughbred logo below. The company produces inkjet cartridges and has nothing to do with the horse industry. But because they are based in Kentucky, it is a great symbol for strenth. For that reason, we focused our attention on creating a logo that symbolized the name of the company.
