Type of Business: Manufacturer
Product or Service: Packaging Materials
Brand Mark Style: Concept Mark / Initial Mark
Location: Louisville, Kentucky
Simpak International was a new, start-up company that had invented a revolutionary concept for packaging valuable and fragile products for shipment. Because their product was so revolutionary, they needed a corporate image that better reflected who they were and where they were going. Their original logo was extremely generic and instead wanted an brand mark that conveyed that they were in the packaging industry. The logo that we designed is a three dimensional looking shipping carton but incorporated with in the sides are a stylized "S" as their initial.