Type of Business: Business to Business Consulting Services
Product or Service: Energy Consulting
Brand Mark Style: Concept Mark / Word Mark
Location: Nashville, Tennessee
Rayan Energy is a new consulting firm that focuses on helping municipalities, business and other users of large amounts of energy, by educating them in ways that they can save energy resources and become energy independent. They wanted a fresh, clean business image that conveyed natural and "green" with out using the cliche of the color green. We drew from the inspiration of the windmill for creating this unique brand mark. Their resulting corporate identity assisted them in getting contracts with the U.S. military and several universities.
"I have used Dennis Hogan with the ViviDesign group to do multiple corporate logos over an extended period of years (Including: Rayan; Military Assistance Company; Switch4Good; All Write). Several of the logos Dennis has done for our companies have won design awards, and all of them have received positive feedback from our clients and customers.
"My favorite one he did for me was for Rayan Solutions, a renewable energy consulting company. The unique designs could be interpreted in so many ways…a sun rising, a wind turbine, a watchful eye... it was absolutely brilliant! Dennis has also kept me from making rookie mistakes with logo design. For example, a good logo should look good in both color or black-and-white. I trust him, and no one else, to make logos and represent my brand going forward."