Type of Business: Consumer Service
Product or Service: Lawn Fertilization
Brand Mark Style: Concept Mark / Word Mark
Location: Philadelphia, Pennsylvania
This is the second name and logo project for this client. The first was also for a lawn care business that specializes in lawn cutting and other lanscaping services. As the business grew, they decided to create a separate brand for the fertilization sector of the business.
Again, they wanted both a company name created and a new brand mark (logo). They requested a business name that sounded like a "household word" and one that was not so scientific in its 'sound'. Once we settled on Osogreen as an organization name, we knew blades of grass had to be a component. Because the name is actually several words 'smashed' together, it became obvious that a word mark was the way to go. With the grass coming out of the 'O', it is obvious that it is a lawn care company.